Retail Products & -Commerce Marketing Manager Peoria, IL
Posted: August 07, 2023
Company: Leidos
Employer Type: Technology
Position Type: Full Time
Job Type: Marketing
Experience Level: Professional
Education Required: Bachelors
City: PEORIA
County: TAZEWELL
Salary Range: $75000 and Up
| • Leading and executing marketing projects from start to finish. Can include signage updates for field staff, working with an implementation partner on strategy for marketing, and executing project management through approval channels. • Serves as the primary point of contact between the Ameren Illinois Energy Efficiency Marketing team and the Operations teams for the various channels. • Leads the development with implementation partners on execution of bold, creative and integrated marketing strategies. • Oversees and executes marketing for the Business Online Store, Residential Marketplace, Retail Products and the Smart Savers Initiative. • Identify effectiveness and impact of marketing with tracking and analysis to make changes accordingly. • Establishes positioning, identifies target audiences, and develops marketing plans with implementation partners with specific measurable objectives across the different channels and segments. • Participates in strategic planning sessions and leads all marketing and communication initiatives. • Works with implementation partners to develop an annual marketing strategy and plan. • Provides regular status reports to Program Implementor team on marketing campaigns and key metrics related to marketing efforts. • Identify ways to use this role’s channels to find new opportunities to engage customers for the future. • Continually stay on top of trends within the industry. |
Desired Skills
- Bachelors degree in marketing, communications or business, preferred with two (2+) plus years of work experience in marketing, sales, business or related field.
- Demonstrated capability and success in development and execution of marketing strategies.
- Strong organizational/ project management skills.
- Strong working knowledge of Microsoft Word, Excel and PowerPoint.
- Thrives in a fast-paced, collaborative environment with a high-volume workload often requiring short turn around times.
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